Why should you buy fewer new clothes?
We are drowning in clothes. Worldwide, their production doubled between 2000 and 2014. Thus, 100 billion items of clothing are sold each year, including 2.5 billion in France. Today, according to Ademe, the impact of the textile industry on the climate corresponds to that of international flights and maritime traffic combined. Not to mention the disastrous social conditions in which ultra-fast fashion clothes are manufactured – very rapid renewal of collections -, like those of the Chinese giant Shein which offers up to 6,000 new references online per day.
Faced with this acceleration that is so damaging to the Earth, making your clothes last is a beneficial choice. For younger generations, it’s about rediscovering forgotten skills like sewing, darning, dyeing… Far from being ascetic, this approach can be experienced as regaining power over your wardrobe. Ultimately, it encourages us to experience the sales differently, to prioritize, if necessary, basics that we want to wear and pamper for several years. Sources: Ademe, Loom.