In Loire-Atlantique, “head high”, the first artisanal insertion brewery

While a crash of broken glass sounds in the warehouse, Fabien Marzelière, co-founder of the craft brasserie “head high” to the cellar (Loire-Atlantique), knotted hair and malicious gray-green look, launches in the cantonade: “You Know the tradition: the one who breaks reports the croissants! Enough to make employees smile, including Natacha and Jean, both on professional integration contracts.

Large green down jacket and well -cut gray beard, the forties arrived at the beginning of December for a CDDI (fixed -term insertion contract) of four months, renewable up to two years. At the end of the prison course, this opportunity “took me out of the galley, these are people who accepted me … My first real contract,” he explains, packaging the 75 cl bottles. Jean is one of the 7 CDDIs out of the 18 company employees.

Among them, long -term unemployed people, Ukrainian refugees or even young people like Victor, 25, disgusted by the business community and who needs to slowly regain a foothold. So many different profiles offered by prescribers such as France Work, local missions or various associations. After selection and maintenance, the employee will be closely followed by the “head high.” Team. “

Effective springboard

Every Friday, an individual point is made with Aude, professional integration counselor, the employee and his referent technical supervisor. “We are fortunate to have a small structure and therefore to be able to make tailor -made support,” said Fabien, a former specialized educator, at the origin of the project with his brother Samuel.

The follow -up is not limited to the professional plan: “We support 360 °, we intervene on health, budget, housing, family, addiction issues”, continues Fabien. While securing these aspects, the brewery allows employees to acquire transferable skills to sectors that recruit such as the food industry and logistics, and mobilizes its network in order to find training and internships in business.

Support for employment

Actions that bear fruit since among the 35 CDDIs already welcomed by the brewery and its five technical supervisors, more than 20 have set up their business, found a sustainable job or started training. This is the case of Erwan. The young man arrived in June 2023 after precarious interim contracts following an allergy preventing him from exercising his profession in agricultural mechanics.

Yohan Le Troidec, his referent technical supervisor, accompanied him to become a truck driver, his new project. Within the company, Erwan exercised the function of a delivery driver, “certainly not in heavy goods vehicles, but he learned the management of the administrative, of the customers to be delivered”, details the brewer. This former English teacher could have joined a classic brasserie but the human head side high, with the possibility of supporting in all employment towards employment, as a reminder of his old profession, seduced it.

Daring

To continue its integration mission, the brewery must continue its development. Fabien is also very clear about the company’s ambitions. In 2024, she produced 4,000 hectoliters, “but we are not intended to stay small. This year, the objective is to go up to 5,500 and, in a few years, to more than 20,000 to distribute our beers nationally and create even more jobs. So the brewery must find other outlets than bars, restaurants and wine merchants …

Brewers are not lacking in ideas: to integrate large distribution plants to increase turnover and give birth to girls, themselves sources of integration jobs. This is how Mashup was born, at the same time beer bar, restaurant and microbrewery installed on the island of Nantes since April 2024. The establishment serves as a test before others open in the region And, why not, in the long term, in Paris.

This first subsidiary already welcomes four CDDIs within his team, including Zaïna, a 52 -year -old Chechen. Trained by Géraldine, her kitchen chef, she is preparing to find a job in a small neighborhood restaurant, a first insertion in the catering world for the company. When we know that the shortage of sector staff is estimated at 200,000 positions, we say that integration by foam promoted by the brasserie has the future.