Unravel the ephemeral fashion

Tentacles of tissue lie down as far as the eye can see, tangled in the sand of a western beach in West. The clothing chain thus formed resembles the replica of these large molecules, called polymers, which make up our textiles. It is also the eloquent image of this planetary link that weaves among all Fast Fashion, From the Chinese worker paid in the room and leaning twelve hours a day on his machine, to the Ghanaian ragpicker burning mountains of fabrics at the risk of entering. Without forgetting those who put on in the morning a T-shirt distractedly acquired and quickly landed at the bottom of a trash can. The most conscientious will have the recycling bucket, part of the bales exported to Africa will end up on the beaches where their polyester will spare the waves.

It took a year for senators to adopt the bill on June 10 last June 10 Made by the National Assembly intended to regulate the phenomenon of ephemeral fashion on a French scale. Next fall, a joint joint committee will have to find a final agreement on the content of the law. The version voted by the Senate intends to impose penalties according to the clothing sustainability coefficient – a sort of fashion nutri -score according to its environmental impact. Advertising will be prohibited for players in Ultramode Express, in other words Chinese giants who flood the market with countless models at very low prices. But European companies in the sector will be spared by this measure, while some point to the relocation of their production in Asia, hardly more virtuous.

At a time when forty new clothes by French are put on the market every yeareveryone can act in this vast chain. The social, environmental and economic consequences of fast fashion -Disastrous for everyone -we recall, if we had forgotten it, how our lives depend on each other, tighter between them than the meshes of a T -shirt.