The Day of the Lord launches its VOD application to “transmit Hope in a disrupted world”
Why a new jds.tv application for the Lord’s Day?
In streaming, we wanted to follow the behavior of our viewers who are increasingly fond of video content via the Internet. In the 75 years that we have existed, we have always demonstrated adaptability to technological progress. With this new offer, we are getting up to date with the added bonus of an attractive graphic charter for our users.
What makes it different from the offer contained on the usual Lord’s Day website (jds.com)?
The jds.com is a classic website in which we find, in addition to audiovisual content, other elements such as articles, all in relation to the liturgical times of the Church. I dare to compare, the jds.com site is like a library, while jds.tv is like a film library, which allows the visitor to access videos, unpublished documentaries, series of interviews, replays of magazines and shorter pastilles, produced or co-produced by the Jour Du Seigneur. In total, we provide 250 hours of accessible programs (more than 500 videos), upon simple registration.
What economic model ensures that it is free?
Since 1950, the CFRT (which produces the Day of the Lord) has lived mainly from the generosity of its public. It is our donors (between 200 and 250,000) who allow us to deploy ourselves in all our activities, including those relating to digital.
What outcomes do you expect?
We position ourselves in the PAF as a quality platform in the areas of spirituality and commitment. By highlighting our editorial line which combines conversation with the world and search for the Kingdom of God. Our content aims to transmit Hope in a disrupted world and to bring wonder to an audience in search of meaning.
Audiences for Jour Du Seigneur on France 2 are on the rise. What explains this improvement?
During the Covid years, audiences were already on the rise. People did not go out and the mass on television was for many the only link to the liturgy. Post-Covid was marked by a decline in ratings. We saw an increase in the first 8 months, above 2021 levels. And across our entire segment, we have an audience 33% higher than that of 2019. How can we explain this? according to our hypotheses, the enrichment of the magazine part of the Day of the Lord is appreciated by our viewers, because it is varied with reflection, culture, community life, etc. And the mass broadcast live gives the image of a lively and diverse Church, because every week we change parishes. Our public appreciates this highlighting of our religious heritage which is one of the hallmarks of the Lord’s Day.